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What women want

7 min reading time

Published on 19/11/05 - Updated on 17/03/22

Once upon a time the hotel industry steered clear of any gender-based segmentation policy. But since then, the standard mould has shown its limits.Today, the trend is towards understanding the specific needs of business women and women travellers in general, to better seduce a target that is growing as fast as its decision-making power is growing

Are hotels masculine? Are they too masculine? According to Travel Industry Association Research, the number of women among business clientele is growing. They now represent 43% of the segment (17 million globe-trotters) and 75% of them choose the hotel they stay at. Although they travel an average...

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