Well-being has become the focus of much attention in recent years, particularly in the tourism sector. We no longer travel just to get away from it all, but to take time for ourselves. Time dedicated to relaxation, health and reconnecting with oneself. According to a study by Virtuoso and YouGov, the quest for well-being is becoming the main motivation for 21% of international tourists. And this trend is evolving over time, adapting to the new needs expressed by travellers.
A healthy market In 2020, the global wellness market was estimated to be worth 4.4 billion dollars, according to the Global Wellness Institute. Although the health crisis had a major impact on the sector, it has since recovered fully. The Institute forecasts global sales of 7 billion dollars by...
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