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SPA, the hotel as a new temple of wellness

7 min reading time

Published on 19/01/06 - Updated on 17/03/22

The hotel industry’s craze for “wellness” services is still strong.After the phase of widescale discovery and equipment, the time has now come to develop the concept further.A new phase has begun that involves centring on clientele’s real expectations, as well as on the advent of the spa as a first choice marketing angle.

“Spa mania” is not a phenomenon of fashion. Rarely has a new field raised so much interest in the hotel industry from professionals and clientele alike. After initial curiosity and euphoria, the concept entered mores like a veritable expectation. Focussing on physical and mental wellness...

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