There are as many reasons for travelling as there are travellers themselves, but one reason often comes to the fore: the quest for well-being. According to the Global Wellness Institute, this quest will be behind 819.4 million international and domestic trips in 2022. A substantial number that attests to the boom in this type of tourism, all the more so following the health crisis in which people's mental and physical well-being has been severely tested. Hoteliers are seizing on this trend to attract and retain new customers, boosting their revenues. How can an attractive wellness offer be integrated into a hotel? What trends are shaping the wellness tourism landscape in 2024 and beyond?
Although the wellness tourism market fell sharply in 2020, from 720 billion dollars in 2019 to 351 billion dollars, it subsequently experienced annual growth in spending of 36% and annual growth in travel of 30% between 2020 and 2022. Since then, this market has continued to grow, with wellness...
United-States
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