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A weak Pound is no garantee for success

The last International Passenger Survey shows that in the first three months of 2009, overseas residents made 6.3 million visits to the UK and spent just over £3.1 billion. Before adjusting for inflation, there is no change in spending compared to January-March 2008, while the number of visits has fallen by 13 per cent. Sterling was on average 29% weaker against the US dollar and 16% weaker against the Euro in March 2009 compared to March 2008. The figures demonstrate the scale of the task facing the industry and that people won't just travel to Britain because sterling is weak.

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