lastminute.com founder Brent Hoberman and Cheapflights chief executive David Soskin have invested in online ‘travel and lifestyle social network’ Where Are You Now? Hoberman has been named as the company’s chairman. London-based WAYN, set up in 2002, claims to be the world’s largest Web 2.0 travel community site with 7m members. It enables users to add profiles, photographs and travel tips, and to keep friends and family informed of where they are, where they are going next and when they are travelling. Hoberman commented: ‘WAYN is a flagship example of the next generation of internet companies with global potential born out of the UK. The innovative customer proposition, which enables members to interact with others, based on the places they have been or plan to visit in the future, has proved to be extremely popular.lastminute.com founder Brent Hoberman and Cheapflights chief executive David Soskin have invested in online ‘travel and lifestyle social network’ Where Are You Now? Hoberman has been named as the company’s chairman. London-based WAYN, set up in 2002, claims to be the world’s largest Web 2.0 travel community site with 7m members. It enables users to add profiles, photographs and travel tips, and to keep friends and family informed of where they are, where they are going next and when they are travelling. Hoberman commented: ‘WAYN is a flagship example of the next generation of internet companies with global potential born out of the UK. The innovative customer proposition, which enables members to interact with others, based on the places they have been or plan to visit in the future, has proved to be extremely popular.