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Famous for Saint Mark's Square, its canals, its lagoon and carnival week, the ‘Serenissima’ benefits from a very strong tourist appeal and its reputation as a "romantic" destination for international visitors. Venice airport (3rd at the national level) recorded more than 12.2 million passengers in 2016, +10% from 2015 marks.
Key figures
4,365 rooms
Corporate operated chain supply as of 01/01/2017 (rooms)
69.3 %
Occupancy rate in 2016
227.5 €
Average daily rate VAT incl. in 2016 (€)
157.7 €
RevPAR VAT incl. in 2016 (€)
Due to a land shortage and the heritage character of the city, growth in the supply is obviously limited and usually results from conversions of independent hotels or other accommodations. Moreover, due to the low number of residents in Venice’s historic neighbourhoods local authorities would like to restrict the conversions of accommodations.
Given these limitations, the major projects for infrastructures with an economic vocation (excluding tourism) are mostly situated in the area of Mestre (where a 300-room A&O Hotel will open in 2017) and Marco Polo airport; in the lagoon the key urban development project is on the Tronchetto. Due to very good performances recorded in upscale and luxury segment, many hotel projects are under consideration on these segments in Venice, but the specific architectural constraints of the city make any hotel project complex.
