From a niche market to a full segment of the hospitality industry, the short story of serviced apartment is still on the move. With resilient results during the financial crisis, the future appears very promising, especially as big corporations are developing their concepts and marketing strategies.
Serviced apartments, corporate housing, extended stay, aparthotels are some of the various terms used to classify this fast-growing, self-contained lodging sector. Indeed, each of these separate labels justify a market position, whilst each brand and property, no matter where they position...
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