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Turkey: junction of continents, crossroads of brands

6 min reading time

Published on 10/05/10 - Updated on 17/03/22

As it persistently knocks on the gates of the European Community, Turkey is already among the territories that have the priority of international hotel groups in Europe. Driven by economic growth that is above average and renewed interest in tourism, the country is witnessing the arrival of many new brands .

The centuries succeed one another without resembling one another. At the beginning of the 20th century, the Ottoman Empire was the "sick man" of Europe. In one century, Turkey has risen up and the moribund metamorphosed into a vigorous youth. More than 5% annual growth in the GNP over the last...

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