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Upscale European hotels: conversions and promotions

6 min reading time

Published on 02/11/09 - Updated on 17/03/22

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Europe does not stray from the rule already adopted in other continents: its upscale hotel industry is hit the hardest by the crisis. Forced to sustain activity through promotions, this category suffers from its international exposure and reductions in leisure and business travel budgets on a domestic level. At the same time this bad period is growing the need to back recognized brands and open conversion opportunities for hotel groups. Meanwhile the sales of top real estate assets is in distress…

Are upscale European properties sick of the crisis? More severely affected than midscale or economy counterparts because of their international exposure, 4* hoteliers are not all suffering to the same extent. But one thing is clear; they have all been hit. “Business is average in Germany, which...

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