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Tour-operators face new challenges

4 min reading time

Published on 10/07/04 - Updated on 17/03/22

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In the 1990s, French tour-operators, who had long been accustomed to a classic breakdown of competencies between the producers and the distributor-travel agencies, had to face a sizeable challenge: the arrival of superstores in their territory. Structures such as Vacances Carrefour, Auchan Voyages or Voyages Leclerc upset their patterns.

For superstores, it was a question of becoming a service provider in addition to selling merchandise. They created their own catalogues, or by creating their own products or by buying services from TOs considering it is better to come to terms with them rather than oppose them. They were reproached...

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