With a particularly favorable calendar this year, more than two-thirds of French people (67%) plan to go on vacation in the spring, up 2 points on last year. This trend is reflected in a sharp rise in hotel performance indicators, with flagship destinations such as Paris, Nice and Marseille, as well as particularly dynamic coastal areas such as the Channel and the Eastern Mediterranean.
We observed the strong momentum of the French hotel industry over the Easter weekend, with Paris, Nice and Marseille leading the way. This trio once again took the lead over the Spring vacation period as a whole, with the highest occupancy rates for all destinations combined.
Vacances printemps 2025 (comparaison) par Hospitality ON
With average daily rates just as high, these same three metropolises also form a fine trio, with respective RevPARs of €181.8 for Paris, €131.1 for Nice and €74.6 for Marseille.
Notable performances in these two major cities of the South, which support the dynamism of the Eastern Mediterranean zone (109.3€). With the exception of the Channel coast (90.9€), the other seaboards are struggling to keep up, with RevPAR not exceeding 65€.
Strasbourg (72.3€) and Lyon (71.4€) also performed well over this period, while RevPAR in other cities ranged from 47.8€ for Nantes to 65.2€ for Bordeaux.
Focus on metropolises: urban tourism in top form
Vacances de printemps 2025 - Métropoles par Hospitality ON
The top three differ slightly in terms of RevPAR growth, with Lyon taking first place (+12.2%), followed by Nice (+10.2%) and Paris (+9.3%). With the exception of Nantes, which posted a decline of -2.1%, all French metropolises saw their RevPAR increase over the vacation period.
This performance was driven as much by visitor numbers as by hotel prices in all the cities surveyed. Unsurprisingly, Paris recorded the strongest increase in occupancy rate (+7.1 points), after suffering a drop in occupancy due to the Olympic and Paralympic Games a few months later.
Lyon also recorded a significant increase (+3.5 points), while the rest of the panel showed less marked growth, ranging from +1.8 points for Nice and Strasbourg to +0.2 points for Toulouse.
As far as rates are concerned, Nantes and Strasbourg are the...
Paris
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