The Revenue per available room of French chain hotels shows in September 2008 a drop of 3.2%. This expected result is attributed to a remarkable September 2007. More particularly Paris suffered from the absence of the Rugby World Cup this year. On a national level, the global occupancy rate dropped by 2.8 points. Whereas, economic hotels are proving their ability to resist, the upscale category is more affected with a drop of its occupancy and average daily rates. In a global economic decline environment, the drop in occupancy is not only limited to this past September but has been felt since the beginning of the summer. The collapse of the world’s stock exchanges should increase this negative effect by causing a decrease in business clientele and corporate seminars. However, the rhythm slowed down, but the cumulated results on 12 rolling months show growth in the RevPAR by 5.4%.
In a situation of panic and fear throughout the world due to the financial crisis, should we remain definitely pessimistic or on the contrary stay reasonable while analysing September 2008's results? Real time indicator of the business’ vitality and leisure clientele’s state-of-mind, the hotel...
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