The Rugby World Cup, which is being held in France this year, will kick off on 8 September. A sporting event with an international scope that will put France in the spotlight for more than a month and will allow the hotels hosting the matches to fill up. With just a few months to go before the launch of this major event, it is time to take a first look at the state of play in terms of bookings with the data provided by MKG Consulting.
International sports competitions are a boon for hotel operators who see hordes of fans flocking to their properties. Strong demand generally leads to a certain increase in average prices, a golden opportunity for French hotel operators after a rollercoaster performance due to a number of contextual...
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