
For several years now, the dynamism of hotel chain development has been concentrated in emerging countries where conditions are more favorable to creating a new supply. With a few rare exceptions, Western Europe, and France even more so, are lagging behind. The overall increase in brand capacities is stagnating. The year 2011 is a poor illustration with fewer than 1,000 rooms joining the chain supply in all.
Although the supply of hotel chains present in metropolitan France has surpassed the symbolic benchmark of 280,000 rooms, that only corresponds to 0.3% growth in the branded supply, only slightly more than 900 rooms, or the equivalent of two high-capacity hotels. This net balance is also the result...
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