With over 20,000 participants from 90 countries, MIPIM remains a benchmark for real estate-related issues. This year's event has grown even further, with stands and pavilions covering 20,600 m², up 5% on the previous edition. The event was also marked by the numerous conferences organized by MKG Consulting in a pavilion dedicated to hospitality.

Find out more about these conferences here.

Rainy weather, happy hotels?

MIPIM 2025 - Cannes 4 et 5* par Hospitality ON  

The sun didn't shine much in Cannes during the 34th edition of MIPIM, and as a result, occupancy levels in Cannes' midscale and upscale hotels were down (-1.2 points). The occupancy rate is also lower than in 2023 (70.7% vs. 71.5%).

However, RevPAR growth remains positive (+4%), driven by a +5.8% increase in the average daily rate. In line with our February forecasts, performance was driven upwards by the first two days of the event, with both occupancy and average daily rate on the rise. This trend was reversed from March 13 onwards in terms of hotel occupancy in Cannes.

Similar trends can be observed in the overall hotel industry in Cannes and Antibes, with occupancy rates down by around -1.5 points, although this was offset by an +8.4% rise in average daily rates. This more pronounced price trend unsurprisingly resulted in a higher increase in RevPAR than for the destination's midscale and upscale hotels (+6%).

MIPIM 2025 - Cannes & Antibes par Hospitality ON 

There is, however, a difference in performance over the course of the event. For properties in Cannes and Antibes, occupancy rates fell from the second day onwards, while average daily rates rose steadily until the third day. Nevertheless, the result remains the same, with RevPAR declining over the second half of MIPIM.

Behind the clouds, the sun shines