Meritus Hotels & Resorts Meritus Hotels & Resorts, Singapore’s longstanding icon of world-class hospitality, founded its roots from The Mandarin Singapore boasting 1,051 guestrooms, award-winning restaurants, and over 20,000 square feet of versatile meetings space.
Summary _ It was the first hotel of its kind and scale to be built on Orchard Road in the late 1960s, and it has since then become the heart of hospitality in Singapore, providing guests with its signature Asian grace, warmth and care for the last four decades._ The brand is all about making the Meritus Difference at every customer touch point. The experience we bring is inspired by the genuine care we have for guests, and the warm, intuitive service by our people._ Following a global brand push in 2011 to breathe new life into Singapore’s pioneering hospitality brand and mark its growing presence in key international markets, Meritus Hotels & Resorts unveiled a TVC campaign in October 2011. _ Dubbed “The Meritus Touch,” the campaign features the brand’s iconic Meritus Ambassador cutting a graceful silhouette in her red cheongsam, as she embodies the revered tradition of Asian hospitality – from the warmest greeting to the meticulous attention paid to every little detail as she prepares to welcome guests._ Please tell us why do you think you should win?_ Our campaign celebrates the richness and virtues of our Asian heritage, and how Asian hospitality is revered the world over as the best of the best. _ We also hope to bring the Meritus brand to unprecedented heights and to once again shine the spotlight on Meritus Hotels & Resorts as a leading luxury hotel brand synonymous with Asian hospitality and outstanding service.
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