After the film festival that brought the German capital to life in February, the ITB Berlin (Internationale Tourismus-börse Berlin) took place as it does every year, from 5 to 7 March 2024, at the Berlin Exhibition Centre. Despite the transport strikes, this year's event attracted 100,000 visitors, compared with 90,000 the previous year, exceeding expectations, according to the organisers. For Berlin's hoteliers, this represented a golden opportunity, enabling them to fill their rooms again during these three intense days.
While the Berlin International Film Festival enjoyed record attendance this year, the ITB Berlin also stood out from the crowd! For three days, more than 5,500 exhibitors from 170 countries filled the 27 exhibition halls of the Berlin Exhibition Centre. The event attracted a total of over 3,000 accredited journalists from 103 different countries, as well as over 300 bloggers. In addition, ITB Berlin served as a meeting place for politicians and diplomats from around the world, with almost 80 ministers and secretaries of state, as well as 72 ambassadors, visiting the show. Last year, the show was held from 7 to 9 March 2023.
Berlin - Cumulative hotel performances from March 5th to 7th, 2024
The analysis of cumulative hotel data from March 5th to 7th, 2024, shows a significant improvement compared to the 2023 edition of ITB Berlin.
- Firstly, hotel occupancy rates have increased significantly, reaching 82.9%, which represents an increase of 8.9 points compared to 2023.
- Secondly, the average price has also increased notably, with a rise of 14.6% compared to the previous year, reaching €168.2.
- Finally, RevPAR has seen a strong progression, increasing by 28.4% compared to 2023, reaching €139.4.
Berlin - Daily performances from March 5th to 7th, 2024
- On March 5th, 2024, hotel occupancy was the highest, reaching 95.3%, representing a remarkable increase of 18.29 points compared to 2023. This indicates a high demand for accommodations on the first day of the event. Additionally, the average price was also the highest of the period, at €196.81, with an increase of 20.34% compared to the previous year. RevPAR also saw a substantial increase of 48.94% compared to 2023, reaching €187.56, reflecting exceptional financial performance for that day.
- March 6th, 2024, also recorded solid performances, although slightly lower than the previous day. The occupancy rate...
This content is for subscribers only. You have 80% left to discover.
Every week, the HON team brings you an expert look at the world of hospitality.
By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.
BECOME A MEMBERAlready a member ? Login
