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ITB Berlin : when the International Tourism Fair takes people on a trip...to Berlin!

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Published on 14/03/24 - Updated on 15/03/24

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After the film festival that brought the German capital to life in February, the ITB Berlin (Internationale Tourismus-börse Berlin) took place as it does every year, from 5 to 7 March 2024, at the Berlin Exhibition Centre. Despite the transport strikes, this year's event attracted 100,000 visitors, compared with 90,000 the previous year, exceeding expectations, according to the organisers. For Berlin's hoteliers, this represented a golden opportunity, enabling them to fill their rooms again during these three intense days.

While the Berlin International Film Festival enjoyed record attendance this year, the ITB Berlin also stood out from the crowd! For three days, more than 5,500 exhibitors from 170 countries filled the 27 exhibition halls of the Berlin Exhibition Centre. The event attracted a total of over 3,000...

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