How do events impact on attendance in major European cities?

5 min reading time

Published on 11/10/22 - Updated on 11/10/22

Fashion Week

While the 2022 Football World Cup and the 2024 Olympic and Paralympic Games are fast approaching, other events are already attracting significant tourist flows to major European destinations. While fashion aficionados met in Paris for Fashion Week, beer lovers were able to party together in Munich during the Oktoberfest. Another more unexpected event was the death of Queen Elizabeth II, which attracted a good number of visitors to London to pay their last respects. All of these events are of great benefit to hotel operators, as the data provided by MKG_Destination shows.

Paris Fashion Week From September 26 to October 4, fashionistas from all over the world met in the City of Light to celebrate fashion during the famous Fashion Week. While New York, Milan and London also host this week dedicated to fashion, Paris remains by far the most popular. Between the...

MKG Consulting

MKG Consulting

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  • MKG Consulting Paris
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