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Hotel Activity in Europe 2011: between satisfaction and questioning

4 min reading time

Published on 11/03/12 - Updated on 17/03/22

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The year 2011 closes with positive indicators for hotel business throughout the European Union, with an average of 5.5% growth in the RevPAR as a result of increased occupancy combined with growth in average daily rates. However, the dynamic that was seen until Spring 2011 slowed in the last quarter, ending on a first decline last December. Europe is facing the challenge of renewing its hotel supply and of taking back control over distribution by the hotel operators.

It is important to observe that for the 27 countries in the European Union, the results of the hotel business for 2011 are positive. No country closed the year with a downturn for its reference indicator –the RevPAR– even if there is a broad range between stabilization in Sweden (+1.8%) and strong...

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