France's first steps into the next world

4 min reading time

Published on 21/07/22 - Updated on 22/07/22

a ladder climbs to the clouds

The French hotel industry has been getting ahead of its 2019 levels for several months now. After the surge in the French hotel industry caused by the favourable context of May, the trends stabilised in June and the figures show growth rates back to normal. It can now be said that the French hotel industry has recovered from the Covid years. It is now moving into a new era.

All hotel ranges are maintaining their growth rates. The top-of-the-range segment stands out in particular with a RevPAR up 7.2% compared to 2019. This range has the highest average price increase (+12.9%), which compensates for a more marked delay in the rate of visits than the other ranges (-4.3 points). The other ranges are following a fairly homogeneous progression with RevPAR increasing from +2.1% relative to 2019 for the economy segment to +3.5% for mid-range hotels, driven by an increase in the average price ranging from +7.1% to +8.6% despite a drop in the occupancy rate of between 3.2 and 3.9 points, as the business clientele is still fragile.  

From a geographical point of view, Paris intra-muros and the Provinces are moving forward together with RevPARs respectively 6.8% and 7.5% higher than their 2019 levels, supported by an increase in average prices of 10.4% and 11.5% and occupancy rates that are close to their 2019 levels (-3.0 and -2.8 points difference). On the other hand, the Île de France excluding Paris is struggling to find its breath with a 9.2% delay on its June 2019 RevPAR and for good reason, as the business clientele is still a little cautious contributes to the low occupancy rate in this area (-7.7 points compared to June 2019), while hoteliers are keeping prices low (-0.4% compared to 2019) in order not to rouse this clientele.  

 

 
 

With the exception of Normandy, all regions are maintaining their recovery. The PACA region recorded a +16.9% increase in RevPAR compared to 2019, linked to an increase in prices of the same order, while Corsica is back in the black with a +14.5% increase in RevPAR thanks to an increase in the average price (although not as strong as in the PACA region), but also thanks to an increase in the occupancy rate (+2.2 points compared to 2019). Auvergne-Rhône Alpes is in a similar configuration to Corsica, which allows it to obtain the third best progression in June with an increase of 13.1 in its RevPAR compared to 2019.  

As for the French cities, while all of them are on the rise, some are performing particularly well (in terms of RevPAR compared to 2019). This is particularly true of Lyon (+20.4%), Marseille-Aix en Provence (+18.3%), Nantes (+14.0%), Nice (+12.9%) and Strasbourg (+10.2%). Lyon's performance was driven both by price increases (+13.6%) and by an occupancy rate that rose much faster than in other French cities (+4.4 points compared to 2019). Marseille-Aix-en-Provence also has a higher occupancy rate than the metropolis had in 2019, which is not the case for the other metropolises in this top, whose performance in terms of RevPAR is driven upwards by a stronger evolution in the average price. On the other hand, Rouen's RevPAR is 34.1% lower than the city's performance in 2019. These difficulties stem from a lower occupancy rate and average price compared to 2019 (-9.9 points and -25.1%), but it is necessary to recall that the 75th anniversary of the D-Day landings in June 2019 had propelled Normandy's hotel growth.  

 

The French hotel industry as a whole is settling into a long-term upward trend in performance. It can now enter the summer season more confident.  

 

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