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France trends – January 2025: upscale segment drives hotel performance

3 min reading time

Published on 25/02/25 - Updated on 25/02/25

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Recent months confirm a paradoxical situation: amidst social, political, and economic instability, the upscale hotel segments are preventing a drop in RevPAR and even boosting its growth.

Ending January 2025 with a RevPAR growth of over 4% seemed unlikely, especially with the overall occupancy rate slightly down by 0.4 points to 53%. This growth is entirely driven by a nearly 5% increase in average daily rate (ADR). The credit for this remarkable performance goes to the upscale...

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