France: a gloomy month of September

1 min reading time

Published on 02/11/09 - Updated on 17/03/22

After the summer vacation, the month of September posts results in line with the previous months.The business is back on track but it is normally affected by a gloomy economic climate. The RevPAR is down by 8.0%, a drop that is slightly higher than the average performance of the last twelve months (-7.4%). Indeed, in 2008, France first demonstrated a rather strong resistance in the face of the economic trend reversal. The results started to really drop in November. Therefore the September result is not aggravating a distressed situation. However, the occupancy stagnates (- 3,7 pts) several points under the 2008 performance, even though the level is rather high at 72.4%, during one of the busiest period of the year. The upscale segment and, in a softer way, the midscale segment, had to be easy on the tariff to stay busy. Thanks to efficient Revenue management strategies, the OR in 4* only drops by 1.9 pt. On the contrary, the budget segment is more affected. This segment domestically orientated is strangely weakening, especially considering the performances of the hard budget category.

The gap of performance between Paris and the Regions is still strong. Its role as an international ga­teway is clearly responsible for the pressure on ave­ rage daily rate in the Parisian hotels. They experienced a drop of 10.8% as the tariffs in the Regions managed to keep afloat (+0.5%). The...

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