
While the leading groups have not lost their position, changes may be felt lower in the ranks with a few changes in positioning. Carlson Rezidor Hotel Group and Whitbread Hotels, already present in the Top 10, have risen among the ranks. Growth in the hotel chain supply in Europe is real, but the best scores are the result of internal restructuring more than the arrival of new inventory on the market.
The ranking of hotel groups in the European Union continues to be dominated by the Accor Group, which has three times more rooms than its strongest competitor, Best Western. The difference would tend to increase since the French group boosted its growth through increased franchising. Accor Group...
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