Not all countries in the European Union march to the beat of the same drum. January’s hotel activity offers another illustration of this. A group of countries well on their way to recovery continue to feed growth with their steady performance, particularly for the quartet of the United Kingdom, Benelux, Germany and France. These were joined at the beginning of the year by the return to the forefront of Scandinavian countries, with Sweden and Denmark in the lead, which are returning to good levels of average daily rates.
In general, as indicators throughout the Union of 27 show, average daily rates are the driving force behind growth in the RevPAR at the beginning of this year. The occupancy rate is up by close to 2 points, but is just barely over 50%. Not all countries are lucky enough to have salons to boost their...
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