The Easter holiday report is in line with the promising start of the year for the tourism sector. While children went hunting for eggs, hoteliers went hunting for customers and according to the data provided by MKG Consulting, the hunt was good. The rebound in tourism activity continues in France, as it does throughout Europe. A trend that suggests a radiant summer season despite the current context that seems for the moment to have only a minimal impact on the sector.
International tourism is well on its way to recovering its pre-pandemic levels according to the latest barometer published by the UNWTO. Indeed, international arrivals in the first quarter of 2023 have reached 80% of their pre-pandemic levels. In addition, 235 million people travelled during the...
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