Reduced travel budgets weighed down Europe's hotel industry in the height of the summer season. Promotions played their role in stimulating clientele and August came to a close on a globally satisfying observation in this difficult context. But at what price?
At the height of the economic crisis, European hoteliers were forced to do their clientele some favors in order to remain active. The global average daily rate is down by 8.0%, which is higher than the average over these last 12 months. But the challenge has proved worthwhile because in August...
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