Analysis
Europe
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August 2024 hotel trends: European markets show varied performance

4 min reading time

Published on 25/09/24 - Updated on 25/09/24

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In August 2024, the European hotel industry presented a range of performance trends, with countries demonstrating varied growth patterns in occupancy rates, ADR and RevPAR. More particularly, the overall occupancy rate reached 73.0%, reflecting a 1.7-point increase from August 2023 and a slight 0.7-point rise compared to 2022. This suggests a steady recovery in the hospitality sector, albeit with some fluctuations.

The upscale segment led with a 74.2% occupancy rate, marking a 3.7-point increase from the previous year and a 4.8-point gain over 2022. Midscale and economy segments both recorded occupancy rates of 73.1%, with modest growth from the previous year. The budget segment, at 70.1%, saw minimal growth...

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