Analysis
France
Trends
Hospitality

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August 2024: French hospitality between olympic growth and regional disparities

3 min reading time

Published on 26/09/24 - Updated on 27/09/24

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In August 2024, the French hotel sector was significantly influenced by the excitement surrounding the Paris Olympic and Paralympic Games. While the hospitality industry experienced a general increase in occupancy rates and a significant rise in average prices, performances varied by region and market segment.

Overall, the French hospitality sector recorded a 1.3-point increase in occupancy rate compared to August 2023, reaching 69.9%, although there was a slight decrease compared to July (70.4%). This performance was strongly supported by a significant rise in average prices (+24.7% compared to August...

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