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April’s head goes above clouds

2 min reading time

Published on 06/05/08 - Updated on 17/03/22

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The European hotel market rhythm stays vivid for the beginning of the second semester. RevPAR rises above 10% thanks to joint progress in both demand in number (+1.8 point) and average rate (+7.4%). Good news for the industry as May and June, two traditionally strong months, arrive.

As an old French saying : ‘En Avril ne te découvre pas d’un .l’ which means roughly : in April keep your jacket on. Such cautious advice seemed to have been disregarded by the European hoteliers. The increase in room rate registered last month (+7.4%) will have no consequences on the hotel’s...

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