April 2025: the French hospitality industry takes off again

While March was relatively disappointing, with performances well down on last year, the trend in April was quite the opposite. It should of course be borne in mind that the Easter long weekend, which was held in March in 2024, was shifted to April this year. A long weekend that benefited the French hotel industry, both in terms of occupancy and prices.

Then, of course, there were the Spring holidays, which ran from 5 April to 5 May, combining the three zones. Once again, French hotel performances were buoyant, with the coastal regions doing particularly well.

From low-cost to upscale a notable dynamism

Tendances France Avril 2025 par Hospitality ON 

The low-cost and budget segments are finally showing some signs of renewed dynamism, with RevPAR up by 5.2% and 3.4% respectively.

Holidaymakers who reduced their budgets during the holidays, as revealed by Alliance France Tourisme, turned more towards entry-level hotels. This change in behaviour has enabled these two categories to reverse their recent negative trend.

At the same time, upscale hotels continue to lead the way, with RevPAR up 10.4%. This significant increase can be partly attributed to the return in numbers of international customers, particularly in Paris's high-end properties.

According to data from the city's tourist office, East Asian and North American customers are confirming their interest in France as a destination (+4.8% and +8.1% in air arrivals), as are local European tourists, who are making a comeback (growth of over 20% for Italy, Spain and Belgium).

The south of France shines brightly

Paris continues to be one of the industry's driving forces, with an occupancy rate approaching the 80% mark (76.3%) and RevPAR up by 6.8%. As explained above, the return of the international clientele is of great benefit to the capital, which was hit...