April 2024: the French hotel industry does not shine bright

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Published on 23/05/24 - Updated on 03/06/24

Avril 2024 France

While the French hotel industry had been enjoying good momentum since the start of the year, April saw its performance return to the red. Few regions were spared this downward trend in a month when the more than capricious weather was not conducive to stays. Only Brittany, Corsica and Provence-Alpes-Côte-d'Azur fared better, with more or less significant increases.

While the occupancy rate rose by 2.1 points in March, it fell by 2.2 points in April to 65%. It should be noted, however, that this month's occupancy rate is higher than in previous months and than in April 2022 (+2.1 points). In terms of fares, the national average daily rate is more or less the...

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