| Summary _ In 2012, the hotel has chosen to celebrate this grand anniversary with all those that contribute the hotel’s excellence, the public, its customers, its partners and its 580 employees. In order to choose this year’s theme, we have drawn on our very Parisian DNA and chosen to honor the 7 arts. Through the 7 arts, the hotel has been able to attract collectors and history enthusiasts, Parisians and travellers to the historic Grand Hôtel, built by Napoleon III to bring glow to the capital._ As well as the cultural manifestations, the InterContinental Paris Le Grand has associated the public to the event by proposing throughout the year a series of special offers. The Café de la Paix is celebrating this event by proposing brunch at 150 euros for 2 adults and 2 children, special 150-year vintage champagne as well as limited-edition engraved products in its brand new shop. Three leading fashion creators will take turns throughout the year 2012 to create a limited-edition birthday cake, in the context of the 7th edition of Fashion Patisserie collection! For all those that want to keep a memory of this exceptional anniversary, the InterContinental Paris Le Grand will offer between now and the end of the year its own interior fragrance, “1862”, elaborated for us by the legendary “selective scents” creator Ramin Mekdachi._ To this date, the number articles appeared in the international press is 189. The estimated value added thanks to these is of over €1,399,000 to this day. The management and commercial teams’ commitment is shared by customers of all segments. The direct impact is difficult to quantify but it is evident this communication campaign has positively impacted hotel occupancy rates as well as the number of reservations at the Café de la Paix._ Please tell us why do you think you should win? _ Celebrating a 150-year anniversary is in itself unique. On top of the direct and foreseen benefits we are touched and proud of the cohesion all the teams have shown in the operation. The operation in itself has lasted only one year but it has enabled us to establish a leading and perennial communications line drawn from our DNA._ Also, by defining our DNA, now integrated by all the brand’s ambassadors (InterContinental Paris Le Grand employees), we are able to have a story to tell our customers and thus strongly differentiate ourselves from our direct competitors. |
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