Access the main content

News

Travelport brings GDS advertising in-house

Travelport, the distribution subsidiary of the Blackstone Group, one of the world’s leading providers of global distribution systems (GDS), announced that as part of an ongoing strategy to deliver solutions that better merchandise the products of its customers, that it is selling its GDS advertising exclusively through internal advertising consultants. With this change, Travelport becomes the only global GDS to exclusively sell its own GDS advertising. GDS advertising allows travel suppliers to reach travel agents with relevant promotional and product information at the critical point of sale, as they search for air, hotel and car products information by destination market. “Travelport is developing sales and marketing capabilities which will result in bringing the relevance and clarity of Google-like search advertising to the travel agent’s desktop,” said Paul Hesser, Travelport GDS Vice President, Advertising and Merchandising Solutions. “With plans to roll-out the Travelport Universal Desktop later this year, we will accelerate the move from primarily a distribution vehicle to a strategic sales and marketing platform for airlines, hotels, car rental companies and other travel providers, offering more integrated and targeted messaging opportunities, as well as the ability to deliver robust graphical ads.

This article was published over a month ago, and is now only available to our Premium & Club members

Access all content and enjoy the benefits of subscription membership

and access the archives for more than a month following the article

Register

Already signed up?

An article

Buy the article

A pack of 10 articles

Buy the pack
Loading...

You have consulted 10 content. Go back home page or at the top of the page.

Access next article.

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?