18 years after the creation of the platform voyagessncf.com, OUI.sncf blew out its first candle last December. As the spearhead of SNCF's digital development and acquisition policy, the platform is constantly innovating to maintain its leadership and preserve its position in the travel booking market.
This product strategy makes it possible to reach the widest possible range of customers with premium offers through the product inOui and access via the OUIGO product. This the cornerstone of the SNCF project under preparation for many years now to launch competition on the French rail system, which will start across the regions in December of this year.
A desire to provide a door-to-door service by combining numerous partnerships that allow it to offer ride sharing with BlaBla Car, for example, the second stone in the project's development.
A multi-channel, multiservice digital strategy to position itself among the leading French e-merchants. Development of a chatbot that communicates with 5,000 users daily, diversification of the offers available to cover the traveler's entire transport chain are just a few examples of the actions taken to maintain a leading position in France.
Alexandre Viros, CEO OUI.sncf, who will be a keynote speaker at the Global Lodging Forum, announced at the brand's anniversary: "[...]We are making the first French e-merchant "pivot" from a search engine to a conversational engine, from a transactional site to a relational site. [...] We are strengthening our mission with mobility services. Our customer is now multimodal, OUI.sncf must also become modal."
The goal is clear: facilitate and optimize the customer experience thanks to digital tools. Rendez-vous at the Global Lodging Forum Monday and Tuesday, April 15and 16 to discuss all the issues to date regarding the sector.
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