The American company Booking Holdings, owner of booking.com, has decided to invest 500 million dollars in Didi Chuxing.
Didi Chuxing, a VTC specialist in China has announced a partnership with Booking Holdings, the online hotel reservation specialist. The latter is investing 500 million dollars in Didi Chuxing.
Behind this substantial sum, the two companies undertake to offer their services on their respective platforms. Booking.com users will be able to book a trip on Didi's website while Chinese platform users will be able to book a hotel room on booking.com.
Booking Holdings will thus benefit from Uber's competitor's presence with 550 million users in China, South America, Australia and Japan. Didi Chuxing will benefit from the international reputation of Booking, which also owns the Kayak, Priceline.com, Rentacars.com and OpenTable websites.
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