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[In images] Cruises get a new brand on the seas

Blue World Voyages defines itself as a game changer in the cruise industry, declaring that what makes them different is everything "Beginning with the design of the vessel and on-board programs and extending to dining options and ports of call, everything we do makes it easy for people who are already energized and healthy to stay on their regimen while having the time of their lives." John B. Richards Co-Founder and CEO.

A strong ambition, to address active customers who are passionate about sport. The first vessel, built in 1922 and currently completely retrofitted will welcome 350 customers. The main offer is on-board and onshore activities and amenities designed specifically for an active and healthy lifestyle. The ships are designed to be smaller in order to stop at many destinations unlike big cruise liners.

Gene Meehan, Founder and Chairman, Blue World Voyages says: "42 million people in the U.S. alone are considered ‘conscious consumers.’ They take care of themselves, eat well, stay active, and are in search of new experiences. Now, finally, they have their very own cruise line."

Customers have the possibility to invest in the vessel by owning one of the 26 residence suites that will be available along with 150 double cabins and 20 single cabins.

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