Why Paris Asset Forum? Vanguélis Panayotis, CEO MKG Consulting shares his vision and explains the genesis of the event.
"For a few years now, in our day-to-day relationships with investors, I have noticed a shift in our industry. Investors come from diversified backgrounds ranging from real estate to private equity. In Europe we also now have mature players who are owners. I’ve shared this statement with our partner from Hospitality ON and they agreed to let MKG Consulting design the content for such event. That is how the Paris Asset Forum arose. After six editions of the TourInvest Forum, we decided to focus on key economic gateways in Europe and structuring projects. However, TourInvest Forum lives on within our new event through representatives of major French destinations who will also be present on November 20 as France has interesting primary and secondary cities to invest in.
MKG Consulting is committed to creating an enticing conference program together with its organizer, Hospitality ON. We have designed exclusive, valuable content for investors to discover the next level of investment KPI’s. Paris Asset Forum is also an opportunity to make deals with shareholders that actually make a difference in the European hospitality market and selected key destinations.
From the investor's perspective, hospitality involves new kinds of operations that go beyond hotel asset, such as when mixed-use becomes reality. Co-working, co-living, alternative and hybrid assets... are all flourishing as investors must focus on yield per square meter in urban destinations.
The time has come to change our point of view to be better positioned for today's market reality, whence Paris Asset Forum: because the asset is the key.
We designed this event :
- To foster the hospitality ecosystem and improve investors' deal flow
- To share exclusive data and analyses about asset yield and upside generation.
Partner with us to develop new models for success in our dynamic and evolving industry."