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#HIRE19 | What is Servicial Real Estate and how is it transforming the hospitality industry?

Are there any opportunities to increase profits in the hotel business? Hospitality Investment Real Estate, Hospitality ON's first event in Cannes, brings together companies in the servicial real estate sector.

Originally an innkeeper, the work of the hotelier has diversified with the creation of meeting rooms and wellness areas and the organization of leisure activities within their property. These days, hotels are able to define how they are used much more broadly with the introduction of new product and services concepts (coworking, coliving...) thereby redefining their role at the destination and the benefits of these real estate assets.

Thursday March 14 at the Hotel Barrière Le Majestic Cannes during the real estate celebration, join us at the Hospitality Investment Real Estate between 5:30 pm and 8:30 pm to identify the best opportunities in the hotel industry to invest, develop and manage successful accommodation units. Then expand your network during a cocktail that will bring together deciders, government leaders, investors and real estate promotors.


5:30pm-6:00pm: Welcome

6:00pm-6:10pm: Servicial overview + Hotel Demand and Asset Cycles by Vanguélis Panayotis, CEO MKG Consulting

6:10pm-6:30pm: Greece in the spotlight by Enterprise Greece

With more than 16,000 kilometers of coastline, more than 6,000 islands and islets, and a well-established tourism industry, Greece is a prime investment opportunity for the Tourism sector. The tourism industry in Greece has long been one of the country’s mainstays of economic growth and employment, with a steady growth in tourist arrivals and revenues. The time to invest in Greece is NOW!

6:30pm-7:00pm: How optimizing investments impacts hospitality? with Akena Hotels, B&B Hotels, Covivio and VINCI Immobilier

Thinkers panel: cross referencing input on servicial hospitality, mix-use and hybrid concepts, optimization of space, connectivity with outdoor needs, sharing services, new building technics, automation, energy and environment efficiency. Are hotels still a motivating investment?


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