
The economy and budget segment is enjoying a new impetus with the arrival of new concepts, renewal of old ones. Results in 2018 and the beginning of 2019 are positive, giving the French fleet a boost.
Slight rebound for the economy hotel supply
After three years of uninterrupted growth between 2015 and 2017, 2017 marked a halt, but the economy and budget hotel supply is back on a growth track in 2018. The economy supply suffered the biggest losses in 2017 with a -3.4% decrease in supply (more than 9,000 rooms left the circuit) and the number of rooms regained +1.9% in 2018. As for the budget segment, whose fleet had suffered less in 2017, its number of rooms increased by 3.3% in 2018.
In the budget segment, hotel chains post a penetration rate of 65.6%, the highest across all categories.
Results are positive
2018 ended with a RevPAR up by +5.2% on the budget segment and + 6.1% economy segment. The results are different for very different reasons. For budget segment, prices (+5.5% in 2018) drove the RevPAR up, while the OR stagnated with a slight drop by -0.2 point. For the economy segment combined growth in OR by +1.5 points and average daily rates by +3.8% boosted results performances.
2018 performance indicators
2019 is off to a good start for the economy and budget supply, with these two categories producing the best results.
Performance indicators year to April 30, 2019
A supply undergoing major changes
Akéna, B&B, Balladins, Eklo, Hôtels F1, ibis Rouge, Jo&Joe, Logis, Mama Shelter, Meininger, Motel One, The Originals Human Hotels & Resorts, all have been in the news in recent months as the older ones are repositioned and the younger ones are developed in France. A look at the latest news from them.
After merging with Fasthotels, Akéna launched AKEFAST eco-responsible properties for under 45,000 € per room.
After a takeover in June 2018 by two executive directors, brands in the Balladins group have been repositioned with a goal to growing their readability...
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