As part of its international growth strategy Choice Hotels International has renewed agreement with Choice Hotels Japan.
Choice Hotels International, Inc. has signed a 10-year extension of its existing master franchising agreement with Choice Hotels Japan with plans to open more than 30 new Comfort hotels in the market by 2033. Choice Hotels Japan has been the exclusive franchisor of the Comfort brand in the country since 2003 and has a current portfolio of more than 60 hotels in key markets, including Tokyo, Yokohama, Osaka and Sapporo.
At a signing ceremony for the master franchising agreement extension Choice Hotels International President and Chief Executive Officer Patrick Pacious remarked:
International growth is a major focus for us and Japan is one of the world's fastest-growing travel destinations, so we're thrilled to increase our presence in this highly sought-after global market. We look forward to building on our long-standing relationship with Choice Hotels Japan as we continue to grow Comfort's presence and further integrate our digital business delivery platforms.
In the first half of 2019, Choice Hotels International reports growth in its rooms and hotels portfolio outside the United States by 4.1% and 5.4%, respectively, from June 30, 2018.
The seven first new Comfort hotels are slated to open over the next three years in large cities including Kyoto, Matsuyama and Nagoya. Choice expects this aggressive expansion to bring the number of rooms in the Comfort portfolio to more than 15,000 by 2025, positioning Choice Hotels Japan as one of Japan's top-five operators.