What is Belambra’s DNA?

Our mission is to offer our guests unforgettable memories, powerfully emotional moments, whether they are shared with their families, as couples or experienced alone. Give everyone the opportunity to recharge their batteries, play sports or, of course, celebrate!

Our number-one priority is customer satisfaction, which is constantly improving. It is a daily priority, a real "obsession", a "contract" for managers. My professional career at Darty, then at Fnac and finally at the Amazon platform, gives me a very customer-oriented vision.

I wanted to set up a system to develop a good knowledge of our customers and their expectations. Following a survey conducted over several weeks and more than 225 mystery guest tests, Belambra was voted Customer Service of the Year 2018*, a reward and a source of pride for all our employees. (* Viseo Customer Insights study)

We also want to boost the brand’s reputation. We launched a new signature "Creators of Emotions" and a new TV campaign in 2018 to emphasis our specificities as clubs, embodied by an advertising film directed by Greg & Lio and produced by Quad that adopts codes in the spirit of the times - more fun, younger, lighter.

We have also invested in a stronger presence in television, radio, billboards and the press.

I want innovation and an agile and collaborative culture to become the group’s new modus operandi.

This will allow us to accelerate sales across all digital channels to meet consumer usage. The web is a major sales channel that is developing vigorously as part of an omnichannel strategy (web, mobile, catalogue, physical).

We are also working to redefine the Belambra mobile experience in 2018 through:
- The improvement of the UX, facilitating the act of purchase, enrichment of the product information for a simpler, faster and more reassuring experience.
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