While many investors are turning to midscale and upscale segments, Goldman Sachs decided to join the B&B adventure last May. What challenges will the couple face? What are the development ambitions? What strategy? What are the priorities? Meet them at the Paris Asset Forum >hospitality on Wednesday, November 20.

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Goldman Sachs arrived in Europe 1 year before the birth of the B&B brand in 1990. Nearly 40 years later, B&B announces more than 500 properties in 12 countries. The giant Goldman Sachs, investment bank, asset manager and M&A service provider, has decided to bet on the economic brand.

PAI Partners had invested in the group in 2016 and participated in the acceleration of its development at the pace of one opening per week. B&B Hotels has found a new partner. 

Fabrice Collet, Chairman and CEO of B&B Hotels and Scarlett Omar-Broca, Executive Director at Goldman Sachs Merchant Banking Division will be discussing their common projects and ambitions.

Discover the program

Evolution of B&B Hôtels supply in Europe from 2000

There are still opportunities to exhibit or partner in the event. Contact Chloé on +33(0)1 83 81 40 13 - events@hospitality-on.com

Join the movement at the Hotel InterContinental Paris le Grand on Wednesday, November 20, 2019.