Baglioni Hotels & Resorts selected Reuben Brothers, a company in the private-equity, investment and property development sectors, to launch a partnership to drive the brand’s international growth, overseen by Baglioni Hotels & Resorts CEO Guido Polito.
This structured initiative includes the sale and leaseback of the Baglioni Hotel Luna near St Mark’s Square in Venice, a historic hotel and former 12th-century aristocratic mansion. It offers refurbished rooms, a new bar and a restaurant run by a Michelin 2-star chef, plus a spa with sauna, massage centre, Turkish bath and relaxation area.
With its 93 rooms and suites with views of San Giorgio’s island, the Baglioni Hotel Luna is the Reuben brothers’ second investment in the city, after their recent acquisition of Il Palazzo Experimental, looking on to the Giudecca Canal. It is their latest hotel development investment in Europe, following other properties in Italy (Capri and Rome) and Switzerland (Verbier). The company’s London interests include the In & Out Club in Piccadilly, the Mondrian Shoreditch and The Curtain members’ club, opening soon. In the USA, the Reubens have recently acquired The Surrey Hotel, a property on New York’s Upper East Side.
The acquisition of one of the leading luxury hotels in Venice plays perfectly into our wider strategy and complements our existing portfolio, which now also includes the famous La Palma Hotel in Capri. The investment further underlines our belief in the strength of the Venice market. We are also pleased to work with Baglioni Hotels & Resorts Group in developing their brand into new markets.
I am proud that such an important financial partner shares my vision for developing our brand in Italy and abroad and that they have recognised its value in the luxury hotel sector. This is a mark of the excellent work that has made the Baglioni brand a symbol of Italian hospitality over many years.
Guido Polito, CEO Baglioni Hotels & Resorts since 2011.
The entire refurbishment project is led by Patrimonia Real Estate, a European property development and investment company helmed by Niccolò Belingardi Clusoni.