
Interview with Nancy Faure, VP Sales & Marketing Europe, The Ascott Limited The Ascott Limited is one of the international leaders in serviced residences and reports having more than 630 residences worldwide, representing just over 94,000 studios and apartments worldwide (including more than 39,000 under development).
What are the group’s brands and their particularities?
The Ascott Limited is one of the first international owner-operators of hotel residences. Present on all 5 continents, the group offers 6 brands and targets a corporate clientele, mainly business travellers. Each brand targets a different market segment.
Ascott’s The Residence targets international, high-end clientele. This brand targets business leaders who are looking for a luxurious setting for their international travel. This chain is present in Asia and the Middle East only.
The Crest Collection is positioned on the same luxury range; 95% of its customers are international. We offer luxury, exclusive and personalized service. Under this brand name, we only operate properties located in buildings with character, with a particular history or architecture. We focus on charm and intimacy. Two locations are currently open in Paris: La Clef Louvre and La Clef Tour Eiffel. One opening is scheduled in January 2019: La Clef Champs Elysées, also in Paris.
The Somerset brand is present in Asia and the Middle East only. It is designed for expatriate families. We therefore offer large common areas and apartments. All lobbies are equipped with play areas for children and the properties generally have a swimming pool.
Citadines is our mid-range brand. It targets business travellers and couples as well as families who wish to remain independent while enjoying the comfort and space of an apartment. Since the brand was acquired by The Ascott Limited in 2004, more than €125 million has been invested to renovate the network. Each year 3 to 4 residences are renovated in Europe (mostly under the brand Citadines, one of the most important brands in Europe).We are waiting for the opening of the 1st Citadines in the USA soon on 5th Avenue in New York. Out of nearly 130 urban properties in the...
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