Alessandro Rosso and architect Simone Micheli are the men behind a project of urban requalification called “town@house street”: “When you travel on your own and you spend the night in the room 1032 at the 16th floor of a hotel you feel isolated, whereas in a Town House Street you feel plunged in the city, its rhythm, its dynamics, you can look at the street’s lights, stay in contact with the landscape and the inhabitants, as you can do sitting at a coffee shop’s table in the open air, you make friends with other people. The city becomes your fellow traveller. You feel alive while you are looking at the city. A home with all the plus of a Hotel, with the services of a hotel you can have your own place”. The two associates are looking for 1,000 shops in major gateway cities in Europe and the world to join the network. Their property will be adapted to the architectural concept designed by Simone Micheli and added to the web site www.townhousestreet.com