London & Partners has revealed tourism performances in the city of London over the 2012 year, demonstrating the positive effect of the Olympic Games.
In total over the period, 15.46 million international tourists visited the destination, or 1.1% more than in 2011. Two-thirds of the visitors came from European countries, some of which were extremely dynamic such as Denmark, Iceland, Norway, and Sweden.
If tourists were more numerous in 2012, they also spent more. In total, the capital registered 10.08 billion of tourism revenue over the period, or 7% more than the last year. The increase was even stronger over the third quarter, the traditional vacation period and the date of the Olympic Games.
For London & Partners, the trend should continue in 2013 with other big events such as the reopening of the Olympic park and the anniversary of the coronation of the queen.
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