Foncière des Régions reveals the conclusions of a study about the expectations and habits of European travelers with regard to accommodations. For the hotel industry, some details still allow it to differentiate itself from alternative accommodations.
According to this survey, despite the development of alternative offers in comparison to traditional hotels, such as private accommodation, European travelers still prefer hotels when they go on holiday. Indeed, the majority of French people (55%) book in a hotel at least once a year, compared with 34% preferring private accommodation. This balance is also found in Germany and Spain with respectively 63% and 65% of hotel bookings.
Moreover, the study highlights the fact that opinions on the booking sites are key to decision-making, in particular for French (54%) and German (49%) customers. The Spanish (44%) privilege recommendations from family, and this is also true for 40% of Germans and 34% of French.
Regarding selection criteria, the French (58%) and Germans (45%) are primarily interested in the proximity of activities or tourist sites, while the Spanish (58%) seem to be more attracted by the comfort of the hotel.
Still according to the Foncière des Régions study, hotel chains are widely acclaimed by European travelers, for the quality of their services and their transparency. They are particularly attracted by the related services offered: travelers from France (68%) and Germany (81%) appreciate, for example, large buffet breakfasts. Access to a swimming pool or a spa, a wide selection of TV channels or the presence of a WiFi connection are also part of the selection criteria. This study reminds us that the quality of the related services is a major argument for hotel establishments that wish to differentiate themselves from alternative forms of accommodation.
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