Destinations

plus

Culture Trip to launch online travel booking to improve user experience

1 min reading time

Published on 08/03/18 - Updated on 17/03/22

Culture Trip

Technology companies see opportunities in connecting millennial audience to travel brands.

Culture Trip has unveiled plans to create an online travel division to connect travel firms with its millennial audience. The new division is targeting hoteliers, independent hotel chains, hostels, boutique hotels and experience providers.

In contrast to traditional OTAs, Culture Trip says it will exploit its inspirational stories and utility content to drive business to partners.

Dr Kris Naudts, founder and chief executive of Culture Trip, said: “As we work to build a one-stop platform for discovering the world’s culture, online travel booking felt like a seamless and valuable addition to our user experience.”

Culture Trip is not the only technology company who sees potential opportunities in connecting millennial audience to travel brands. Just several days ago, Facebook launched a new product “Trip consideration” to facilitate travel ads reaching its users who had expressed intent to travel. Last month, Google updates its mobile travel search experience in order to simplify flight and hotel search and allow users to track hotel prices.

For further

Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?