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Culture Trip to launch online travel booking to improve user experience

Technology companies see opportunities in connecting millennial audience to travel brands.

Culture Trip has unveiled plans to create an online travel division to connect travel firms with its millennial audience. The new division is targeting hoteliers, independent hotel chains, hostels, boutique hotels and experience providers.

In contrast to traditional OTAs, Culture Trip says it will exploit its inspirational stories and utility content to drive business to partners.

Dr Kris Naudts, founder and chief executive of Culture Trip, said: “As we work to build a one-stop platform for discovering the world’s culture, online travel booking felt like a seamless and valuable addition to our user experience.”

Culture Trip is not the only technology company who sees potential opportunities in connecting millennial audience to travel brands. Just several days ago, Facebook launched a new product “Trip consideration” to facilitate travel ads reaching its users who had expressed intent to travel. Last month, Google updates its mobile travel search experience in order to simplify flight and hotel search and allow users to track hotel prices.

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