The British government and VisitBritain have partnered to launch a long-term growth plan that puts the tourism sector at the center of the British economic growth strategy, which should result in 40 million international visitors and £31.5 billion per year by 2020.
According to the Culture Minister, tourism is worth £115 billion a year to the British economy; few other industries singularly contribute as much or show as much growth potential. Building on an improved image from the Olympics, the British government and VisitBritain collaborated to launch a long-term growth plan that puts the tourism sector at the center of the British economic growth strategy.The plan specifically aims to stimulate 40 million international visitors per year by 2020. The market targeting for this strategy is two-pronged; focusing on both growth markets such as Brazil, China, India, and the Gulf States, as well as established markets in the US, France, and Germany.Riding the improved image and positive visitor trend, an auxiliary of the plan is to make the UK more accessible. To accomplish this goal, VisitBritain has partnered with Air Emirates in a £2 million deal to take advantage of Dubai as a connection hub to encourage traffic from Asia.All in all, the plan should attract 40 million international visitors per year by 2020, who injecting the economy with £31.5 billion of tourism spending.
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